Tag Archives: Advertising

Paint Your Bingo Hall

Longford Cinema/Stretford Essoldo/Rank Bingo. Or the unpainted Art Deco hulk opposite Streford Mall on Chester Road. It’s been closed since 1995.

It’s a Grade II listed building and was partly replastered last year, but its future is uncertain. There is talk of it being put to community use, though that could be a ruse to whip up some Trafford Big Society cash.

This fan site has loads more (including interior pics).

My suggestion: charge a leading paint brand peppercorn rent for the unpainted South side, a one-year deal. Have them repaint it each week (club colours of visitors to Old Trafford could be used), create a Flickr group for amateur photographers, produce ‘Making Of’ videos, set up a dedicated website, visitors vote/comment on the colour scheme (& suggest their own), involve different community groups in the painting of, involve the usual social media bells & whistles.

Engage the local community, raise awareness, use the online publicity to generate dialogue as to what happens next. And the paint brand gets a year’s worth of content, possibly creating a new Essoldo range of Art Deco-inspired colours.

No Animal Magic

The ‘monkeys/complete works of Shakespeare’ idea was an ad looking for a client. Doesn’t work for Costa because I can’t believe your average Costa barista has spent a lifetime learning their craft. A lunchtime, maybe. And, while on the subject, the TMobile-at-T5 ad is entertaining enough, but I thought it was for British Airways. It makes me think kindly of arriving home after a flight, not using a phone.

Picture: Zebra Finches playing a guitar at The Curve, Barbican, London.

Key Messages To Replace Security Codes

Interesting to see how this idea develops. A media agency in the US is replacing CAPTCHA security codes with advertiser slogans. The idea is, instead of a garbled piece of nonsense you have to write, and focus on, a key brand message. Toyota is on board.

“If you write something down, you remember it,” says the media guy.

This is not a wholly new idea (asking readers to find a competition answer within a heavily corporate bit of fluff uses much the same trick), but it could prove useful for online publishers. Readers can view an article intro for free, but they need to input a code to view the entire piece. The advertiser aligns with compelling content; the media owner maybe gets something for content he’s previously been giving away for free.

Downside: typing in security codes bugs me; ad messages might be even more annoying. As ever, the trick will be making this engaging.