2. I’m starting to see the London Olympic logo cropping on more and more ads. Time to revisit 2010 predictions from its creators, Wolff Olins.
3. In the same vein, Virtual Tryvertising, Walk-in Discounts & Almost Instant Delivery, c/o FutureThinking’s latest newsletter, from New York Fashion Week.
5. Just finished What The Dog Saw, by Malcolm Gladwell. Enjoyed it, but I think more for his lovely, observational writing style than his insight. He meanders pleasantly towards a point, but the punchlines are weak. Did like Cesar Millan, though, the dog whisperer from Chapter 1.
The Internet was off for two hours this morning, no emails, no Tweetdeck, no nothing. So this is what happens in a media company: the sales guys say they can’t find and research leads, editorial says it can’t research stories or follow up press releases.
Pre-Internet, sales would have a Rolodex of contacts, with scribbled notes of previous conversation; editorial would have a contacts book, with direct lines, home phone numbers and the names of relevant PAs. Both teams would have lists of current stories/ad spend from rival media, and they’d have prepped the day’s call sheet the night previous.
Not these days, not this office. Here, there’s been five minutes tugging at cables, a 30 second call from the building manager saying ‘there is a server problem in London’, then 10 minutes talking about soup recipes. Every now and then someone will say ‘is it on yet?’
It is now.
Jeremy Hunt, the Culture Secretary wants a network of as many as 80 new, local TV stations. An Ofcom report says most will struggle to cover their costs off advertising alone and that comprehensive broadband coverage offers the best option for cheaper, effective delivery of content.
No. Shit. Sherlock.
In an age of intelligent YouTube channels (see OpenCulture), hyper-local news sites and easy-to-follow curators (Kottke is a personal favourite), why would the Government need to create more local TV stations? They already exist, albeit not (yet) to rival BBC NorthWest.
If the Coalition wants to trim the BBC, better just come out and say it.