2. I’m starting to see the London Olympic logo cropping on more and more ads. Time to revisit 2010 predictions from its creators, Wolff Olins.
3. In the same vein, Virtual Tryvertising, Walk-in Discounts & Almost Instant Delivery, c/o FutureThinking’s latest newsletter, from New York Fashion Week.
5. Just finished What The Dog Saw, by Malcolm Gladwell. Enjoyed it, but I think more for his lovely, observational writing style than his insight. He meanders pleasantly towards a point, but the punchlines are weak. Did like Cesar Millan, though, the dog whisperer from Chapter 1.