By April 2012 both BBC Breakfast and Radio 5 Live will be broadcasting from MediaCityUK. The top TV breakfast show (1.4m daily viewers) and a key radio news channel (6.76m weekly listeners, a record high). For many people, the news day will then start from Salford.
Quite apart from the cosmetic benefits (seeing a backdrop of the Quays and Imperial War Museum, a better understanding of the North West’s traffic news), this will have a significant impact on media and communications in the region.
If a guest is interviewed on BBC Breakfast, then Nicky Campbell, it would make sense to then farm them out to online content providers, magazines and news agencies, all onsite at MediaCity. Similarly, PR agencies will be media training North West clients, as TV, radio, online and print look for a ready supply of experts to add flavour to their content.
These benefits are obvious. More interesting will be the innovative new services attracted by this feeding frenzy. The Greenhouse, a new office option for smaller creative businesses announced by MediaCity, might be the most exciting place to be.