No Animal Magic

The ‘monkeys/complete works of Shakespeare’ idea was an ad looking for a client. Doesn’t work for Costa because I can’t believe your average Costa barista has spent a lifetime learning their craft. A lunchtime, maybe. And, while on the subject, the TMobile-at-T5 ad is entertaining enough, but I thought it was for British Airways. It makes me think kindly of arriving home after a flight, not using a phone.

Picture: Zebra Finches playing a guitar at The Curve, Barbican, London.

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