Celebrity Push & Confused Pull: Two Ends of Twitter

Two good ‘Twitter-as-marketing-tool’ examples, one featuring a strident celebrity, the other, a startled ‘civilian’.

Kirstie Allsopp, and ambassador for Keep Britain Tidy, drives traffic to the KBT feed; an American babysitter is mistaken for a cricket match. Both have gone beyond Twitter into mainstream media; both will be filed as marketing case studies. To be much mimicked, no doubt.

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One thought on “Celebrity Push & Confused Pull: Two Ends of Twitter”

  1. When i was running the Apolloproject i set up a twitter account (still running i think) called @liveattheapollo. In the same month Michael Jackson died and a tribute concert was held at the Apollo theatre in NYC. We had a huge uptake in confused new followers including director of the video for Beat it @BobGiraldi

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