A leading UK business sells one of its assets for more than double the price it paid just under four years ago. The asset was in danger of passing its sell by date, and the seller is lucky to find a cash-rich buyer in straightened times. The deal is concluded swiftly and the revenues are immediately ploughed back into the business.
For some reason this generates negative press. Football really is a funny old game.
Liverpool’s sale of Fernando Torres to Chelsea, for £50m, is great business. Bizarrely, some Liverpool fans instead chose to berate Torres for lack of loyalty. Some called him a Judas.
Loyalty to what? And who has Torres betrayed? Torres is not from Liverpool, he is not a boyhood Liverpool fan, he has not shirked from his work duties (ok, this season he’s been a little less than stellar). He has scored goals, won games and helped shift lots of merchandise. He has definitely done what he was employed to do.
Liverpool bought Torres from Athletico Madrid, indeed, like every other club, they buy the vast majority of their playing assets from other clubs. These acquisitions aren’t betrayals they are business deals. And teams are quick to offload players they don’t want, no matter how ‘loyal’ the player. There is little sentiment.
The objective is for the assets to produce the right result on the field. If your asset wants out and you can get a decent price, good. His loss. So yesterday was a good day. And the pic above is banner of the season.