Check-in Recipe is an app. It sends users a new recipe once they ‘check-in’ (via Foursquare) at a supermarket. The idea is that users enjoy a greater variety of food, they eat better, sample new stuff, learn new dishes, share recommendations. Nice, but could the supermarkets (or local users) not do more of this kind of thing themselves? Surely they’re better placed to tell us what’s fresh, in stock or on offer.