Kodak: ‘the Google of its Day’

Enjoyed this article from the Economist: Kodak’s demise in the face of digital photography. As the Fujifilm experience shows, it wasn’t inevitable.

By 1976 Kodak accounted for 90% of film and 85% of camera sales in America. Until the 1990s it was regularly rated one of the world’s five most valuable brands. In 1988, Kodak employed over 145,000 workers worldwide; at the last count, barely one-tenth as many. Its share price has fallen by nearly 90% in the past year

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