Enjoyed this article from the Economist: Kodak’s demise in the face of digital photography. As the Fujifilm experience shows, it wasn’t inevitable.
By 1976 Kodak accounted for 90% of film and 85% of camera sales in America. Until the 1990s it was regularly rated one of the world’s five most valuable brands. In 1988, Kodak employed over 145,000 workers worldwide; at the last count, barely one-tenth as many. Its share price has fallen by nearly 90% in the past year