Why is there no Little League equivalent for kids football in England? A reputable umbrella organisation for kids football, with links to tournaments, players, coaching, coaches – with a outlook that is child- and parent-friendly. Not the FA.
Its website would make success easier to share and celebrate (pro scouts could find new talent), it would be social, hyper-local, and promotes health. All good things. The downside is it gives pushy parents any place to shout about their prodigy. Other than that, loads of content supplied by users, stats galore, constant updates and an ideal family audience for brands.